What is craft? In the cocktail world we immediately think of craft cocktails and a bartender with a funny mustache and vest using obscure ingredients to concoct an artistic expression of his years of learned cocktail knowledge for us to enjoy.
While some of this may be true, it’s not the whole truth. In my opinion craft is simply another word for passionately made. I like to use the analogy of ice. I can make ice cubes in my freezer. I can also take that same common tap water and freeze it to craft a beautiful ice sculpture. In both scenarios we’re using the same products but one without much thought or effort and another with passion.
The same could be said behind the bar. Whether I’m behind a sports bar where beer and single liquor shots are prominent, or a high-end self-proclaimed craft bar where cocktails are priced more then the shirt I’m currently wearing. The same core ingredients are behind each bar… but how I use them determines whether I’m simply making a cocktail or crafting something with passion for you to enjoy.
Now the question enters my mind as I’m looking at the Myschyf bottle next to my computer. What cocktail will I craft next with the first hemp liqueur available in the U.S.?