So I’ve been asked the question “Why do you like Myschyf?” I guess it goes back to when I first met with Garett and Drew [brand creator/owners] brought me in the office to discuss me potentially coming on board with their new passion. At the time, I didn’t know much about it … let alone the name. But Garett is a long time friend whom I respect and figured if he was passionate about something, it was worth looking into.
After the initial pitch, I stopped them and said, “Before we move any further, let me taste it. If I don’t like it then we have nothing left to discuss.” The room went silent for a minute. Then Garett got up and returned with a shaker tin of ice and some shot glasses. He poured in the mystery product into a shaker tin, shook, and strained it into our three awaiting shot glasses for us to all taste together.
The color was a nice opaque green that hypnotized me. I wanted to learn more. I brought it up to my nose and the aroma was intriguing. I closed my eyes and took an initial sip to warm up my pallet, then a second later finished the shot. I remember thinking at first, “What is that?” I got an initial taste of hemp, followed by a pistachio flavor with a surprising tingle at the finish.
I immediately asked for another one … this time neat. (Room temperature for all of my non-bartender friends out there.) This time the aroma was more pronounced and the taste had more depth. I then realized this is great as a shot and the potential mixabilty started giving me ideas for cocktails from that second sip.
I exclaimed, “Good news, I like it!” As we started talking more about the product the more I was impressed with their ideas, marketing plan and, more importantly, their passion. At the end of the meeting we came to an agreement on how we could work together on this new challenge.
The final piece was seeing the finished product in the bottle and learning the name at the same time. Myschyf. Seeing that got me excited and confident knowing I made the right decision aligning with this company and sharing a mutual passion. Now having the final product in my hands, I’m happy to say I’m enjoying playing with the first-to-market hemp liqueur. It’s great as a shot with a unique mixabilty not seen before.
I’m excited to share my recipes (coming soon) and even more excited to see how you enjoy drinking Myschyf.